That’s where the WhatsApp Business API comes in. However, medium and enterprise-sized companies will probably need a more powerful tool if they’re dealing with large numbers of users or want to add more functionality. Plus, it has some auto-reply capabilities and enough response templates to handle a smaller customer base. It makes business information more readily available to customers and helps with sorting active chats. The WhatsApp Business app makes things easier for small brands. For example, if you save a quick reply telling customers your address, you could type “/address” to automatically send a pre-written message like “Thanks for asking! Our address is 123 Main Street.”
Quick replies: You can save frequently-used responses to send quickly by typing short commands starting with “/”. 
Away messages: You can pre-set messages to send to customers when you’re not online. Greetings: You’re able to set up a default greeting message for customers that start chats with your business. 
Labels: You can add custom color-coded labels to active chats with customers to keep them organized. WhatsApp Business Statistics: You can see basic analytics reports about your account activity, such as the number of messages sent, delivered, read, and received. Business Profile: You can create a publicly-visible profile with information about your business, including email address, location, description, URL, hours, logo and more. WhatsApp Business offers many useful features, from business profiles to automatic away messages. We’ll be diving into how to use WhatsApp for businesses in a second-but first, we want to clear up how small & medium businesses can use WhatsApp versus how larger businesses can take advantage of its capabilities. From sending paid notifications to directly messaging leads, marketers can use plenty of strategies and features to boost revenue and increase conversions. Third, WhatsApp marketing is more powerful than many brands believe. Messaging groups of customers can reach up to 256 people at a time, while 1:1 comms can build relationships with users that strengthen brand loyalty. WhatsApp Status alone has over 500 million daily active users. Second, WhatsApp is underrated as a digital communications channel. It enables community managers to engage with customers quickly and easily on a platform they’re comfortable with. 
The US ranks third with 75 million active users.īeyond just the scale of its user base, there are three main reasons businesses should seriously consider developing a presence on WhatsApp.įirst, WhatsApp is a useful customer service channel. This is especially true if your business has a presence in countries such as Brazil or India, with 108 million and 390 million active users. WhatsApp’s sheer audience size makes it appealing for marketers right off the bat.
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